Pro Fiber Rectify: tested by Swiss bloggers
L’Oréal Professionnel Pro Fiber Rectify
L’Oréal Professionnel Pro Fiber Rectify

Pro Fiber Rectify: tested by Swiss bloggers

At the occasion of the launch of Pro Fiber in Switzerland, we teamed up with L’Oréal Professionnel and invited Swiss bloggers and beauty influencers to try this new, innovative hair care protocol for damaged hair. In a previous article, we already shared the experiences and testimonials of the girls who tried the RESTORE program. This article is dedicated to the RECTIFY treatment that addresses slightly sensitized natural damaged hair. But … more »

Laëtitia Berthoud Etyka Luxury

At the table with Amélie: Laëtitia Berthoud, the founder of Etyka Lu...

When I met the brilliant Laëtitia Berthoud it was the very first edition of my column “A table avec Amélie”. I was pretty nervous to be honest but this first lunch meeting promised to be wonderful. And so it was! A young lady came up to me, slender and elegant, with a bright smile, a chic hairstyle, and dressed in delicate pink. Everything perfectly fitted the beautiful box, which she … more »

Travelling Poland in the footsteps of Belvedere Vodka

At the invitation of Belvedere Vodka, I jumped on a plane to fly to Poland, ready for a three-day adventure with the brand. It was harvest time and Belvedere invited journalists and bloggers from around the globe to explore its universe and follow the production process of the vodka from the grain to the bottle. I discovered breathtaking scenery, tasted delicious cocktails and I learned all about the steps necessary … more »

ProFiber Restore

Pro Fiber by L’Oréal Professionnel: these Swiss bloggers have teste...

When L’Oréal Professionnel launched Pro Fiber in 2015, coolbrandz invited selected Swiss bloggers to test this new, revolutionary hair care protocol. Participating L’Oréal Professionnel partner salons welcomed the girls and took them through the procedure: from the diagnosis, to the selection of the appropriate care products, to the treatment in the salon right to explaining how to continue the Pro Fiber routine at home. But what did the girls think … more »

L'OCCITANE Advent Calendar Giveaway

The advent calendar from L’OCCITANE: O, how joyfully!

“O you joyful, O you blessed, O you grace-bringing Christmas time!” Who does not know this famous German Christmas song? This year it will probably be sung again in many places the world over. Yes, the xMas countdown is running. Many shop windows already show Christmas decorations and we had the first snow. Everybody is looking forward tot he festive season. I know I am, it’s my favorite time of … more »

Snow Geese Mexico

Best Birdwatching Experiences on a Superyacht

Superyachts generally conjure up images of sparkling sea, sugar white beaches and palm trees – but keen birdwatchers will know that the true excitement of a superyacht charter lies in the skies. One of the many attractions of a yachting vacation is that you can escape to some of the most beautiful birdwatching hotspots on the planet – while travelling, dining and sleeping in consummate luxury. We’ve put together a … more »

Pro Fiber Range

Pro Fiber by L’Oréal Professionnel: THE care for damaged hair

In 2015, L’Oréal Professionnel launched Pro Fiber, an ultra innovative hair care program. Pro Fiber is a new generation care system that revolutionizes our routine and repairs hair sustainably. Why revolutionary, you may ask. Because L’Oréal Professionnel patented a molecular complex called APTYL 100, which attaches itself to the hair fiber and repairs it practically from within. Until now, conventional hair care only lasted until the next hair wash and was … more »

News October #RevitaliftFiller Stéphane Simon

What’s going on in October: giveaway, campaigns and news for you!

Autumn will be cool! Many new campaigns, activities and products are waiting for you! To start the season: a giveaway, the possibility of the Insta-Takeover for a brand and the production of an unboxing video for one of the coolest abo-boxes in Switzerland! [Giveaway]: Revitalift Filler [HA] Revolumising Day Care In September, we were looking for 30 ladies who wanted to test #RevitaliftFiller. We registered over 1’245 inscriptions, but had … more »

Portugal Algarve Ferragudo Harbor

Picking up the Portugal pace with a relaxing sunny break in the Algarv...

If you’re looking to relax, unwind and get a break from the stress and mayhem of everyday life Portugal may just be your go-to holiday destination. With its beautiful beaches, slow-paced lifestyle and pleasant Mediterranean climate the Algarve is the perfect place to recharge your batteries and get away from the day-to-day chaos. Not sure how to switch off and start relaxing? Here are some tips to get you started. … more »


Make someone happy today, with roses!

Not long ago, I got a message from Prestigeroses Switzerland asking if I were interested in testing the service and receiving one of their wonderful rose boxes. I love flowers, in general, and roses, of course. However, I was traveling so much recently and whatever flowers I would have gotten would have just simply stood there with nobody seeing them and appreciating their beauty. And so an idea came up: … more »

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