Author: Eileen Schuch

Eileen is the founder of coolbrandz, the first Swiss Word-of-Mouth platform (since 2011), and founder of liferox llc., the influencer agency (since 2014). Curious by nature, she perpetually sources new stuff, loves to try out everything and meet cool people. Eileen loves brands and blogs about them in German, English and French. She can also be booked as a consultant, business coach, content producer and conference speaker. Contact:

Max Chocolatier Swiss Chocolate Handmade Artisanal

xMas Calendar N° 15: Max Chocolatier chocolate for half a year!

Did you know that, according to Chocosuisse, the Association of Swiss Chocolate Manufacturers, the annual per capita chocolate consumption in Switzerland is 10.5 kg? Well, all you chocoholics out there, rejoice! Today’s gift is for you: chocolate for half a year! Behind the 15th window of our Advent Calendar, we put a Chocolate Subscription from Max Chocolatier worth CHF 159. Over 6 months, the lucky winner will receive a surprise … more »

Realtrue Purse Natal Electrum FishSkin EcoLuxury

xMas Calendar N° 14: Realtrue Eco Luxury Purse

“Buy Less, Choose Well, Make it last.”, once said Vivienne Westwood. And I invite you to like this post if you agree! The true luxury of our times is being able to pursue our passions, living extraordinary experiences, seeing the world… not having “things”. Unless, of course, they are beautiful objects that make sense. Realtrue is a brand that creates such accessories. Born in Brazil, designed in Switzerland, and crafted … more »

xMas Beauty Box

xMas Calendar N° 13: Coolbox filled with beauty products

Only 11 more days, then it’s Christmas Eve! Do you feel the adrenaline level rise? Are you still hunting for the last few gifts? At work, all projects finished? The xMas countdown is ON! The number 13 was always surrounded by many myths and superstition. Well, this 13th December is your lucky day! Open window N° 13 of our Advent Calendar and discover the gift behind! Under the Christmas tree … more »

Fondues Wysmüller Gault Millau Truffle Champagne

xMas Calendar N° 12: Les Fondues Wyssmüller – Gault & Millau Truffle Fondue and Champagne

Most of you will probably know the gourmet guide Gault & Millau for recommending restaurants; but did you know that it recommends gastronomic products, too? Yes, if something is so outstanding that it deserves the label Gault & Millau! The first Swiss product distinguished by the prestigious label is Les Fondues Wyssmüller. William Wyssmüller is a master cheese maker from Fribourg, the cheese fondue capital of Switzerland. Each Wyssmüller fondue is prepared … more »

WowTrip Surprise Travel

xMas Calendar N° 11: WowTrip Surprise Travel for Two

What if… you knew that you are going to travel, but where to remained a mystery. Does that sound like a perfect adventure? How many times did you stand in the airport departure hall and thought how fun it would be to just take off somewhere, right then, right there? You are a travel bug and Wanderlust is your middle name? Then you will love the gift behind the 11th … more »

Uppercut Deluxe Bearded Tattooed Stylish

xMas Calendar N° 10: Gifts from

You have a beard worthy of a gentleman, you wish to take good care of it and want to look your absolute best this holiday season? Good. Because we have just what you need! The presents behind the 10th door of our Advent Calendar are brought to you by Damien Rothen, an expert in men’s fashion. In 2013, Damien created his eBoutique which is since serving modern gentlemen with an ever-growing array … more »

Poo Pourri Office

xMas Calendar N° 09: Poo~Pourri Gift Sets

One day, I came home and in the letterbox, I found a parcel from Poo~Pourri. The name alone made me smile: a contraction of Poo, the euphemism for – you know – Number Two – and Potpourri, commonly associated with a mixture of dried flowers and fruits that are used to give a subtle scent to rooms. I thought, “How fitting a name!”, seen that this product’s purpose is, in … more »

Alpamare Zürich Wellenbad

xMas Calendar N° 08: Alpamare tickets up for grabs!

The Alpamare adventure pool on Lake Zurich is the largest water and Fun Park in Switzerland. 12 slides with a total length of 2.1 km offer endless sliding fun. Just recently, the first phase of construction work has been successfully completed. Thanks to this big facelift, the popular wave pool now provides even more Tropicana in Pfäffikon. Exotic plants, 30° C warm water and meter-high waves … when you close … more »

Bärli & Schwänli Schweizer Tradition Handwerk

xMas Calendar N° 07: Sweet, sweet Swissness – Bärli & Schwänli

Bärli & Schwänli is an exciting new Swiss startup. The company was founded in November 2017 and is based in Emmental. Passionate about developing authentic Swiss handicrafts, Bärli & Schwänli curates the best of Swissness and is working with numerous partners from all over Switzerland – artisans from an array of local cottage industries ranging from mountain farmers, sheep breeders, saddlers, wood sculptors, soap makers, wool milliners, weavers, and small … more »

Coolbox Surprise xMas

xMas Calendar N° 06: Coolbox with products worth CHF 200!

Today is St. Nicholas’ Day and a wonderful occasion to thank you all. To say thank you for being part of our super cool community, for participating in our campaigns, for helping small and large brands to more notoriety, for co-creating with our partners. Thank you for being YOU! As a surprise, we have a Coolbox filled with products in the value of CHF 200 to give away. Coolbrandz started six years ago, on … more »

Bepure Natural Cosmetics Carmen Sirboiu

xMas Calendar N° 05: bepure cosmetics – 100% natural, vegan, cruelty free, Ecocert labelled

Coming home one day, I was welcomed by the most beautiful perfume emanating from a parcel I received. It sat on the sideboard and was labelled bepure. The first thing I noticed when unwrapping, was the beautiful design of the bottles. They are made of high-quality violet glass, which blocks the entire spectrum of visible light except for the violet part. This delays the ageing process initiated by visible light. … more »

Ultimate Ears Megaboom 3

xMas Calendar N° 04: Two Ultimate Ears Megaboom 3 loudspeakers

This autumn, Ultimate Ears released a new generation of their popular, award-winning speakers. BOOM 3 and MEGABOOM 3 feature major improvements in all areas and take the pleasure of listening to music to an entirely new level! Rey has been to the launch party and now you get the chance to discover the new Ultimate Ears MEGABOOM 3 for yourself, because – guess what – 2 of them are hidden behind … more »

Bombom Bijoux Summer Giveaway

xMas Calendar N° 02: Bombom Bijoux sweet, Swiss made jewellery

Christmas, New Years, office parties, or romantic dinners by the fireplace… There are many good reasons to wear a beautiful piece of jewellery to sublime those moments that make life so precious. Bombom Bijoux creates the sweetest jewellery. It is inspired by candies and cakes and makes for a wonderful present that you can offer a loved one, a friend or yourself at any time. Our friends from Bombom Bijoux, offer you … more »

Coolbox Girls

xMas Calendar N° 01: Surprise yourself and a friend

We want to take this 1st December as an occasion to thank you all so much for reading our blog! Like every year, since our humble beginnings in 2011, we have created an Advent Calendar for you to make the Christmas Countdown even more fun. Don’t know about you, but personally, I loooove Christmas. The markets, the xMas decorations, the trees and the lights, and yes, the gingerbread and mulled … more »


YouMo eCruiser: the statement bike for individualists

Like all teenagers, Jon one day had the desire for freedom and mobility and a vehicle that enabled him to get around. You know what it is like to be young and to just want to get out there… At this age you want to be motorized: scooter or moped, anything else is just not cool, right? Fine. BUT: at our day and age, does it really have to be … more »

Travelling Poland in the footsteps of Belvedere Vodka

At the invitation of Belvedere Vodka, I jumped on a plane to fly to Poland, ready for a three-day adventure with the brand. It was harvest time and Belvedere invited journalists and bloggers from around the globe to explore its universe and follow the production process of the vodka from the grain to the bottle. I discovered breathtaking scenery, tasted delicious cocktails and I learned all about the steps necessary … more »

Mondaine Essence Influencers Female Entrepreneurs Sustainability

Best of “essence” stories: our nominees – 5 Swiss influencers you should know

At the recent launch of its “essence” collection made from renewable materials, Mondaine, the iconic Swiss watch brand, invited our community to join the dialogue about sustainability. For a chance to win 1 of 2 essence watches, you can submit your own story until 19.11.17, at midnight! Simply insert hashtag #mondaine_essence and tag @mondaine_watch and @coolbrandz in your blog and Social Media posts related to the subject. We have also … more »

nobis winter goodies lake

Nobis Luxury Apparel

Baby, it’s cold outside! Luckily, in Switzerland, we are spoiled with pristine winter scapes, snowy forests and perfect powder slopes. Mountain adventure is only a stone throw away from most urban conglomerates. Those seeking to embrace the elements, now have a partner who understands their need for functional, yet stylish clothes: Nobis redefines luxury apparel. The brand proposes original clothing with a high level of functionality and fashion-forward silhouettes. Outerwear, headwear, … more »

neotus spice mill

neotus spice mill: singular, artisanal, Swiss Design

Bring singularity to your dining room and kitchen with a beautiful, one of a kind spice mill from neotus! Unconventional by design, made from the best materials and crafted by master artisans these stunning creations are true objects of desire. neotus was created by Michael Eich and his story is one of those that inspire you to go ahead and follow your dreams! One day, Michael stands in the department … more »

The 5 Best Child-Friendly Villa Rentals in Ibiza

There are many benefits to renting a child friendly villa in Ibiza for your 2016 holiday. Once they know that the house is safe and secure, adults can relax and enjoy all that this stunning island has to offer without worry, whilst the children get more freedom to explore and play without too much supervision. Here are some of our favourite child friendly villas to rent this year: 5) Villa … more »

Breakfast Coffee Smoothie Sofia.Clara

Breakfast smoothie inspiration by Sofia Clara: it’s delicious and a happiness booster!

In 2017, we helped Nespresso with the launch of their brand new, super small coffee machine, the Essenza Mini. Part of the project was the elaboration of a delicious, healthy breakfast smoothie. Who better to ask to help us with that than our favorite foodie, Sofia Clara? Her blog is full of inspiration for a healthier, happier life. Happiness is always a good thing. We all strive for it and … more »

Pro Fiber Range

Pro Fiber by L’Oréal Professionnel: THE care for damaged hair

In 2015, L’Oréal Professionnel launched Pro Fiber, an ultra innovative hair care program. Pro Fiber is a new generation care system that revolutionizes our routine and repairs hair sustainably. Why revolutionary, you may ask. Because L’Oréal Professionnel patented a molecular complex called APTYL 100, which attaches itself to the hair fiber and repairs it practically from within. Until now, conventional hair care only lasted until the next hair wash and was … more »

Smartwatcher PEARL Emergency Call Watch

SmartWatcher safety watch – Swiss Design. Swiss Software.

Imagine being able to call for help by pressing a button on your watch. That is the basic premise of SmartWatcher. The Zurich based company created a discreet and elegant safety companion, that looks just like a watch. It has all the functionalities of a normal wristwatch but comes equipped with an interesting extra feature: a software-enabled alarm button that you can press should you feel the need. Pushing it … more »

Etyka Luxury: the first Slow Life Box – Giveaway

When luxury meets sustainability something cool is happening. And that’s the case for Etyka Luxury. The company represents the Slow Lifestyle and now offers a “Swiss Made” monthly subscription box with 4 – 6 products that support our well-being, are produced sustainably and with respect for the planet and animals. That sounds promising, right? Very good! Because if you are interested in Etyka, then you have NOW the chance with … more »

Phibio Natural Cosmetics Photo: Marina Cantafio

Phibio, 100% organic hair care

Phibio focuses on natural compositions to ensure the high quality of its care. Some of the ingredients used are produced in phibio’s own farm. An ethical and sustainable approach to hair care is paramount at phibio. The company builds on two pillars: old recipes and new extraction technologies. The history of phibio goes back to the late 1970s, when Marlies Daldoul, a young German beautician, started to develop her own … more »

yves saint laurent black opium

Yves Saint Laurent Black Opium, between darkness and light.

Ladies, you are going to L.O.V.E. today’s gift – Yves Saint Laurent, Black Opium Eau De Toilette – which is brought to you by our friends from People say this perfume is ‘an addictive juice, between darkness and light’. Sounds promising, right? Dark and mysterious, with just a few pink-golden reflections, it is the perfect scent for a festive party night. Notes of coffee, flowers, tea and fruit combine … more »

Glenfiddich Winterstorm

Glenfiddich Winter Storm: Exclusive to Swiss Deluxe Hotels

Just in time for the holidays, Glenfiddich Winter Storm was launched. This is the third release in a series of experimental editions following Glenfiddich IPA (India Pale Ale), and Glenfiddich Project XX.  We had the pleasure to be invited to the launch event: a lunch at Widder Bar & Kitchen at the luxurious 5-star Widder Hotel in Zurich, one of the 42 most exclusive Swiss Deluxe Hotels. Glenfiddich Brand Ambassador Markus … more »

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