Author: Eileen Schuch

Eileen is the founder of coolbrandz, the first Swiss Word-of-Mouth platform (since 2011), and founder of liferox llc., the influencer agency (since 2014). Curious by nature, she perpetually sources new stuff, loves to try out everything and meet cool people. Eileen loves brands and blogs about them in German, English and French. She can also be booked as a consultant, business coach, content producer and conference speaker. Contact:

Geneva Dance Events Russian National Kostroma

You love the ballet? Only this Friday: Russian National Dance Show “Kostroma”

Geneva Dance Events brings you “Kostroma”. Russia is more than just the Balalaika, vodka and ‘matryoshkas’. It is far richer than any of these clichés! Reveal the beauty and richness of the Russian cultural heritage! The Russian National Dance Show “Kostroma” is one of the most popular professional choreographic companies in Russia presenting traditional folk art. It got the admiration of audiences of more than 25 countries and enthusiastic reviews of … more »

eve sleep world sleep day

International Sleep Day 2018 – Win the ultimate sleep experience and London hotel stay!

How are you feeling this beautiful Friday morning: filled with energy and ready to go? Not so much? If any of these warning signs of poor sleep apply to you, it is maybe time to change your mattress – and a few old habits too! 8 warnings signs you may be “sleep poor” You have difficulties concentrating You are hungrier than usual You are needlessly irritable You zone out You … more »

BomBomBijoux SwissMade Jewellery

Bombom Bijoux: sugar sweet jewellery, Swiss Made

There are many good reasons to offer a beautiful piece of jewellery as a gift for Valentine’s Day, or any other occasion for that matter! Today, we just want to remind you that our friends from Bombom Bijoux create the sweetest jewellery. It is inspired by candies and cakes and makes for a wonderful gift that you can offer a loved one, a friend or yourself at any time. Halfway between the … more »

Obrist Valentine Menu Main

Recipe: a romantic dinner for two ♥

Going out or eating at home … that is often the question. What if you could stay in and dine as you would in a restaurant? Why not surprise your favorite person with a home-cooked 3-course meal and spend a really romantic evening à la casa? We asked Sara from Sara’s Healthy Kitchen to create a “Dinner for Two” recipe for us. Unbelievable, what she came up with! A healthy … more »

neotus spice mill

neotus spice mill: singular, artisanal, Swiss Design

Bring singularity to your dining room and kitchen with a beautiful, one of a kind spice mill from neotus! Unconventional by design, made from the best materials and crafted by master artisans these stunning creations are true objects of desire. When I saw one on Instagram for the first time, I knew immediately that I had to have it! neotus was created by Michael Eich, and I just love his … more »

Expovina Primavera Zurich

Save the date: expovinaPRIMAVERA 2018 – from March, 21

On March 21, expovinaPrimavera opens its doors for the 14th time and promises wine lovers a variety of wine inspirations. For eight days, the lively foundry hall at PULS 5, in the center of Zurich West, will be transformed into a marketplace for wine lovers and consumers from the greater Zurich area and the neighboring countries. More than 80 wine producers and wine merchants offer a fascinating journey through the … more »

Balvenie Telescope Cervo Zermatt Matterhorn

The Balvenie Telescope at Cervo Zermatt

The Matterhorn and Switzerland go together like cheese and whisky. The iconic pyramid-shaped mountain is said to be the most-photographed mountain in the world. How about looking at it from an entirely new angle? The Balvenie and the Cervo Zermatt invite you to the hotel’s terrace for a zoom at the Matterhorn through the handcrafted Balvenie Telescope. Majestic and calm, the king of mountains overlooks Zermatt and, for millennia, witnesses … more »

Realtrue Fishskin NATAL BRONZE GOLD


“Buy Less, Choose Well, Make it last.”, once said Vivienne Westwood. And I could not agree more! I am leading a very minimalistic lifestyle: no car, not a lot of other possessions. I am a nomad and I love to travel light. Too many things, I feel, just weigh me down. My mantra: the less you have, the less you can lose. Freedom is in not letting your possessions take … more »

nobis winter goodies lake

Nobis Luxury Apparel

Baby, it’s cold outside! Luckily, in Switzerland, we are spoiled with pristine winter scapes, snowy forests and perfect powder slopes. Mountain adventure is only a stone throw away from most urban conglomerates. Those seeking to embrace the elements, now have a partner who understands their need for functional, yet stylish clothes: Nobis redefines luxury apparel. The brand proposes original clothing with a high level of functionality and fashion-forward silhouettes. Outerwear, headwear, … more »

Gtech AirRam Ecofort Survey

Gtech vacuum cleaner – Win the model of your choice!

If you follow us on Social Media you will have probably seen that selected bloggers received the new Gtech AirRam so that they may test this new, innovative, cordless vacuum cleaner. So far, the feedback we are getting is unanimous: this really is a cool gadget! Super lightweight, handy, swift and efficient… it is everything you would look for in a new vacuum cleaner. If you were not among the first … more »

Smartwatcher PEARL Emergency Call Watch

Gift idea: SmartWatcher safety watch

Imagine being able to call for help by pressing a button on your watch. That is the basic premise of SmartWatcher. The Zurich based company created a discreet and elegant safety companion, that looks just like a watch. It has all the functionalities of a normal wristwatch but comes equipped with an interesting extra feature: a software-enabled alarm button that you can press should you feel the need. Pushing it … more »

Focuswater All natural Swiss Mineral Water

Focuswater: tastes like spring!

Ready for spring, we are delighted to send you this boost of colours and positive vibes in form of FOCUSWATER, the all natural Swiss Vitamin Water. FOCUSWATER tastes good and hydrates your body. It is a functional drink that contributes to a balanced and natural daily diet. Low in calories and rich in vitamins, this modern thirst quencher procures not only a pleasant drinking experience,  but also provides vitamins C, B3, B5, B6, B7 and … more »

Islay Scotch Whisky Tasting

Tasting Whisky in Vienna: Mighty peat from the Isle of Islay

Among the Scottish Whisky regions, the Isle of Islay is the most famous when it comes to peat content in whisky. The island is situated on the West Coast of Scotland at about the same latitude as Glasgow and Edinburgh. The southernmost island of the Inner Hebrides of Scotland, it is often referred to as “The Queen of the Hebrides”. The island’s capital is Bowmore. It currently houses eight Islay … more »

mood popup store 25hours hotel langstrasse joe sciacca

Save the date: March 1 – Inauguration Mood Store Zurich, Opfikon

Mood Zurich: the innovative jewelry brand from Vaud continues its tour through Switzerland and opens its first store in Zurich! Mood finally arrives in German-speaking Switzerland and settles in Zurich with the opening of a showroom next month. The Mood family is now inviting you to officially inaugurate this new arcade on March 1 with a private party. After months of patiently searching for the right spot, the company, which, … more »

Diageo World Class Championship Bartender Cocktail Championship Switzerland

Diageo searches the World Class Winner 2018

The Diageo World Class Competition, launched in 2009, is an annual highlight with bartenders and cocktail lovers alike. Bartenders can submit their entries and compete in a series of cocktail challenges. The national Diageo World Class champions will then be given the once in a lifetime opportunity to represent their country at the World Finals that will take place in Berlin this year. To apply, go here >>>   Since … more »

Garogosi Glacier Jewellery

Gift ideas for Guys

If you were to fill a gift box for your beloved, what would you put it? That was the question I got asked from a friend. Hum, not so easy, actually…. Luckily, we get lots of inspiration from our clients and partners! Here a little selection of gift ideas you may find useful. In my selection, you will find products from brands such as Bulgari, BRONX COLORS, Uppercut Deluxe, Nespresso, … more »

Obrist YOLO Gamme Vins Suisse

Obrist YOLO, uncomplicated Swiss wines

Obrist YOLO is a trendy line of Swiss wines that goes with the times: uncomplicated and unconventional. YOLO stands for “You Only Live Once!” And because we only live once, it would be a pity to miss out on the variety of wines from our beautiful, beloved Vaud. With Obrist YOLO you surf into a colorful world, you fly to the stars and dance with the flavors. YOLO is a … more »


Discover the beauty of Iceland with OPI

Journey to the magical land of blue lagoons and Northern Lights with the Iceland Collection by OPI. Featuring a palette inspired by the country’s scenic, varied landscape of volcanoes, geysers, hot springs, lava fields and glaciers, this collection offers a range of captivating, chic hues that portray the wild beauty of Iceland. The Iceland Collection features 12 new shades in classic Nail Lacquer, Long-Wear Infinite Shine and GelColor formulas, with … more »

Panda cow Switzerland China Onesie Premium Quality Garments

Snug as a bug with Pandacow

This is the story of a Swiss cow and a Chinese panda: Pandacow. It is the coming together of two symbolic animals, two countries, two cultures… the birth of a new garment brand that is devoted to one thing and thing only, the Onesie: a jumpsuit that procures ultimate comfort. Far more than an outfit, Pandacow is a beautiful way of life that gives you an experience of extreme wellbeing. … more »

swiss made jewellery mood diamonds

In the mood for L.O.V.E.

Coolbrandz is friends with mood, the fun & fabulous jewellery made in Switzerland, you know it. What we also know is: the 14th February is the day that is symbolic for love. For Valentine’s Day, jewellery is always a good idea. Although, of course, showing love and showering the person you love with attention and gifts shouldn’t be a question of just one day. Still, Valentine’s is a popular occasion … more »

bepure founders

Startup: bepure – 100% natural, vegan, crueltyfree, Ecocert labelled cosmetics

Coming home one day, I was welcomed by the most beautiful perfume emanating from a parcel I received. It sat on the sideboard and was labeled bepure. The first thing I noticed when unwrapping, was the beautiful design of the bottles. They are made of high-quality violet glass, which blocks the entire spectrum of visible light except for the violet part. This delays the aging process initiated by visible light. … more »

Damien Rothen, founder of – The Boutique for gentlemen

Well-stocked boutiques and luxury brands for the modern gent don’t exactly spring up on every street corner. With that in mind, any opportunity for a man to satisfy his taste for the finer things is more than welcome! An expert in men’s fashion, Damien Rothen acts as style guru to the cultured man. He hides behind the scenes of online boutique, which is serving modern gentlemen since 2013 with an array … more »

Breakfast Coffee Smoothie Sofia.Clara

Breakfast smoothie inspiration by Sofia Clara: it’s delicious and a happiness booster!

In 2017, we helped Nespresso with the launch of their brand new, super small coffee machine, the Essenza Mini. Part of the project was the elaboration of a delicious, healthy breakfast smoothie. Who better to ask to help us with that than our favorite foodie, Sofia Clara? Her blog is full of inspiration for a healthier, happier life. Happiness is always a good thing. We all strive for it and … more »

Influencer Campaigns 2012 Coolbrandz Switzerland

Coolbrandz Influencer Campaigns 2012

A new year is always an occasion to reflect on the past and to prepare the future. Coolbrandz, founded on 11.11.11, will celebrate its 7th anniversary this year. Seven years… when I say that out loud, I almost cannot believe it. It seems time just flew by. Which is funny actually, because it took me about seven years as well to finally start the project. I had the idea in … more »

Glenfiddich Winterstorm

Glenfiddich Winter Storm: Exclusive to Swiss Deluxe Hotels

Just in time for the holidays, Glenfiddich Winter Storm was launched. This is the third release in a series of experimental editions following Glenfiddich IPA (India Pale Ale), and Glenfiddich Project XX.  We had the pleasure to be invited to the launch event: a lunch at Widder Bar & Kitchen at the luxurious 5-star Widder Hotel in Zurich, one of the 42 most exclusive Swiss Deluxe Hotels. Glenfiddich Brand Ambassador Markus … more »

Eisplanade Web

Until end of January 2018: Eisplanade, largest outdoor ice skating rink in Switzerland

The Esplanade, that is the big square between the Kongresshaus and the “Coupole” in Biel, would normally be an empty space. Not so during the winter months! Until the end of January, Biel is home to Eisplanade, Switzerland’s largest mobile outdoor ice rink. Visitors can enjoy 2’450 square meters of pure winter magic: skating with friends and family, enjoying mulled wine, fondue, music, and other animations. There is no entry … more »

phibio haircare

Phibio, 100% organic hair care

Recently, I got to test products from phibio. They are natural, organic hair care products and very efficient! I am not the only one who thinks so, other bloggers have tested the products and agree… Phibio focuses on natural compositions to ensure the high quality of its care. Some of the ingredients used are produced in phibio’s own farm. An ethical and sustainable approach to hair care is paramount at phibio. … more »

Install coolbrandz

add to home screen

Install the coolbrandz webapp
to your Home Screen.