Author: Tag Heuer

TAG Heuer is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones. TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname. Since then, TAG Heuer is striving to push the boundaries further, inventing timepieces for those who love to defy convention. Through technical expertise TAG Heuer achieves extreme accuracy, particularly in the creation of exceptional chronographs. Under the leadership of Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, the new models, including the connected watch, reveal a new dynamism: faster lead times and developments, and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. The slogan #DontCrackUnderPressure is much more than an affirmation: it is a state of mind.

TAG Heuer Porsche Formula E Porsche 99X electric

The Porsche 99X Electric enters its maiden Formula E season

With the international premiere of the Porsche 99X Electric, Porsche has reached another milestone on the way to the works entry in the 2019/2020 season of the ABB FIA Formula E Championship. The digital community was actively involved in the unveiling of the car as part of the live video game ‘Formula E Unlocked’ on   ‘Formula E Unlocked’: Car premiere with digital community Porsche regular drivers Neel Jani … more »

Tag-Heuer-Jean-Eric Vergne-World-Champion- Formula-E Sam Bagnall / LAT Images

ABB FIA Formula E: TAG Heuer ambassador Jean-Eric Vergne wins 2019 New York City E-Prix

TAG Heuer x Jean-Éric Vergne: Race driver and TAG Heuer ambassador Jean-Éric Vergne, otherwise known as JEV, won the ABB Formula E for the second time and thus successfully defends his title of World Champion. With this back-to-back win, the 29-year-old Frenchman made history! A seventh-placed finish in the final race of the 2018-19 season in New York was enough to wrap up the championship. Jean-Eric Vergne won 3 of … more »

Tag Heuer Monaco Limited Edition New York

Speeding Through History: TAG Heuer Presents Third Limited-Edition Monaco At Exclusive Event In New York City

TAG Heuer presented the third of five limited-edition Monaco timepieces to mark the icon’s 50th anniversary. The third limited edition is dedicated to the 1990s, following the first timepiece (1970s edition) presented during the Monaco Formula 1 Grand Prix and the second timepiece (1980s edition) revealed in Le Mans. The exclusive unveiling event took place in New York. Guests included brand ambassadors 2017/2018 Formula E Champion Jean-Éric Vergne, actor Patrick … more »

Tag Heuer David Guetta Ibiza Ushuaia

David Guetta x TAG Heuer: celebrating the end of summer in Ibiza

To mark the occasion, the top DJ and TAG Heuer Ambassador explains the links between music and watchmaking. Precision, technology, innovation… David Guetta tells of two worlds that are not so far apart. In Ibiza – the home of electronic music and the island of choice for the world’s top DJs – David Guetta, dance music icon and Ambassador of the Swiss watch brand TAG Heuer, invited us to join … more »

Tag Heuer Globetrotter Exhibition

TAG Heuer Globetrotter Exhibition: 10 cities, 10 themes

TAG Heuer is celebrating more than 150 years of history by bringing together 400 pieces for an unprecedented exhibition: Heuer Globetrotter. These exhibitions are being organised for the first time as a close collaboration between TAG Heuer and its collectors. A brand new avant garde concept, to showcase the brand’s heritage. TAG Heuer is very proud to launch the Heuer Globetrotter exhibition. For two weeks from the 16th September, ten TAG … more »

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