Imagine being able to call for help by pressing a button on your watch. That is the basic premise of SmartWatcher. The Zurich based company created a discreet and elegant safety companion, that looks just like a watch. It has all the functionalities of a normal wristwatch but comes equipped with an interesting extra feature: a software-enabled alarm button that you can press should you feel the need. Pushing it … more »

Bring singularity to your dining room and kitchen with a beautiful, one of a kind spice mill from neotus! Unconventional by design, made from the best materials and crafted by master artisans these stunning creations are true objects of desire. When I saw one on Instagram for the first time, I knew immediately that I had to have it! neotus was created by Michael Eich, and I just love his … more »

If you follow us on Social Media you will have probably seen that selected bloggers received the new Gtech AirRam so that they may test this new, innovative, cordless vacuum cleaner. So far, the feedback we are getting is unanimous: this really is a cool gadget! Super lightweight, handy, swift and efficient… it is everything you would look for in a new vacuum cleaner. If you were not among the first … more »

When we were recently given the opportunity to test the new Gtech AirRam for family friendliness, we said yes immediately! A cordless vacuum cleaner, that is lightweight, slides effortlessly from one floor surface to another, has 40 minutes runtime and does not require getting your hands dirty when emptying it? That sounds a lot like a case for Webforkids. Here we go! Founded in 2001 by Nick Grey, Gtech, short … more »

What if, this Christmas, you could spend more time under the tree, sipping eggnog and less time in the bathroom styling your hair? With the new Digital Sensor, BaByliss proposes a smart, high-end hair dryer that is set to revolutionize the market. It has a sensor integrated in its digital EC motor that detects which nozzle you are using and adapts the airflow and temperature accordingly. That makes blow-drying your … more »

As part of our launch campaign for the Essenza Mini, we are currently searching four Swiss bloggers who would like to test this novelty and produce a story with the smallest coffee machine that Nespresso has so far released. After only a few days, we received close to 1000 applications. It is going to be tough to choose! Thank you all so much for your interest and enthusiasm for the Nespresso … more »

The Steampod by L’Oréal Professionnel and Rowenta Salon is the world’s first care styler. When it was launched in Switzerland, we got to help by matching this hairstyling innovation with Swiss beauty bloggers and influencers in order for the ladies to review it. Today I am happy to share some of the great contents they created with you. The secret to the innovation is in the name: Steam and pod. Morgane from … more »