During this year’s Geneva Days, Hublot revealed a range of jaw-dropping novelties. There is the Hublot Big Bang Paraiba, for example, the first ever watch that is decorated with a cuprian elbaite. The Paraíba Tourmaline is of vibrant, intense colours and a stone that is so rare that for every 10,000 diamonds only one of it is mined. But the watch that truly caught my eye is the Classic Fusion Aerofusion Chronograph Orlinski. I … more »

Those of you who follow us in Social Media will have seen that earlier this year, I spent a couple of days in Iceland with Luminox. The reason: Luminox partnered with ICE-SAR, the Icelandic Search and Rescue Association and launched a special series of watches. We got to participate in various rescue drills involving all the elements: Land, Air and Sea. To get a glimpse at how ICE-SAR works in … more »

Like all teenagers, Jon one day had the desire for freedom and mobility and a vehicle that enabled him to get around. You know what it is like to be young and to just want to get out there… At this age you want to be motorized: scooter or moped, anything else is just not cool, right? Fine. BUT: at our day and age, does it really have to be … more »

Bring singularity to your dining room and kitchen with a beautiful, one of a kind spice mill from neotus! Unconventional by design, made from the best materials and crafted by master artisans these stunning creations are true objects of desire. neotus was created by Michael Eich and his story is one of those that inspire you to go ahead and follow your dreams! One day, Michael stands in the department … more »

Imagine being able to call for help by pressing a button on your watch. That is the basic premise of SmartWatcher. The Zurich based company created a discreet and elegant safety companion, that looks just like a watch. It has all the functionalities of a normal wristwatch but comes equipped with an interesting extra feature: a software-enabled alarm button that you can press should you feel the need. Pushing it … more »

The vacuum cleaner innovation has finally arrived in Switzerland! Gtech designs and creates innovative cordless products that make life a little bit easier. After its huge success in the UK, the high performance, cordless, lightweight and easy to use vacuum cleaners from Gtech are now finally available in Switzerland, exclusively at ecofort. You can now test it exclusively via coolbrandz. We are looking for digital content producers who would like … more »

I love the gift we have in our Advent Calendar today: not one, not two but THREE EXENTRI wallets! These wallets are simply super cool. Ultra small, ultra thin, ultra light… they are the stylish accessory for today’s nomad and carry all your favorite cards without hassle. There are six individual pockets for cards in total, so all your Visa, Master, American Express, Swiss Pass and various membership cards are … more »