Caran d’Ache voyages near and far with six new shades as it reveals the latest limited-edition Claim Your Style collection. Charged with creative flair and bold design, the timeless yet bold collection speaks to lovers of colour all over. Caran d’Ache re-invents the iconic 849 ballpoint pen once more with the all-new monochrome Claim Your Style collection in six glossy shades. Invoking the rich palette of the natural world with … more »

Like all teenagers, Jon one day had the desire for freedom and mobility and a vehicle that enabled him to get around. You know what it is like to be young and to just want to get out there… At this age you want to be motorized: scooter or moped, anything else is just not cool, right? Fine. BUT: at our day and age, does it really have to be … more »

Those of you who follow us in Social Media will have seen that earlier, I spent a couple of days in Iceland with Luminox. The reason: Luminox partnered with ICE-SAR, the Icelandic Search and Rescue Association and launched a special series of watches. We got to participate in various rescue drills involving all the elements: Land, Air and Sea. To get a glimpse at how ICE-SAR works in the toughest … more »

THE RAYY, a pioneering and unique jewellery brand combining science and design, presents rings that will brighten up the beginning of this promising year! Thanks to the brand’s special technology, developed at the EPFL for more than eight years, each ring carries a hidden message. When sunlight shines on the ring, it is projected as an intense light reflection, as if by magic. With a refined “snow” setting technique, each … more »

Imagine being able to call for help by pressing a button on your watch. That is the basic premise of SmartWatcher. The Zurich based company created a discreet and elegant safety companion, that looks just like a watch. It has all the functionalities of a normal wristwatch but comes equipped with an interesting extra feature: a software-enabled alarm button that you can press should you feel the need. Pushing it … more »

Hooke Audio: Do you hear that sound? It’s the future of Storytelling calling! What if you had a wireless device that let you simultaneously listen to and record audio in 3D? Audiophiles, content producers…. prick up your ears: because Hooke headphones do just that! You can listen to your favourite tunes and capture 3D Audio at the same time! Not only does this technology allow you to hear and record your … more »

TAG Heuer presented the third of five limited-edition Monaco timepieces to mark the icon’s 50th anniversary. The third limited edition is dedicated to the 1990s, following the first timepiece (1970s edition) presented during the Monaco Formula 1 Grand Prix and the second timepiece (1980s edition) revealed in Le Mans. The exclusive unveiling event took place in New York. Guests included brand ambassadors 2017/2018 Formula E Champion Jean-Éric Vergne, actor Patrick … more »