Beautiful, packed with talent and unparalleled energy, that is Eileen Hofer. As a blogger, journalist and filmmaker, she juggles her various vocations. With her  film, Horizontes, Eileen Hofer, of Turkish-Lebanese origin and now living in Geneva, flew to Cuba to capture the intertwined portraits of three generations of classical dancers. Alicia Alonso, a nonagenarian with the status of absolute goddess, former prima ballerina assoluta who lost her sight at the … more »

Sébastien Buemi was born on 31st October 1988 in Aigle, in the canton of Vaud – my home for the last 16 years. So we have that in common. And this: an attraction to fast cars and strong sensations! And then, there is one more thing: our friendship with mood! Sébastien Buemi: Swiss professional racing driver Drawn to motor sports from a very early age, Sébastien soon felt very much … more »

One thing I absolutely love about the coolbrandz experience is the fact that I can connect with so many cool people on so many different levels: entrepreneurs, startups, digital strategists, consultants, PR agencies, brand managers, other influencers, designers, beauty, food, fashion, gadget, travel bloggers… Since I started blogging my network has expanded enormously. We now count over 55’000 registered users on coolbrandz and although I do not know everyone personally, … more »

Eva Green, the former Bond girl, stretches her femme fatal image to split ends and hair in distress. Coming soon in the next cinematic gem by Tim Burton, she has been elected by L’Oréal Professional as an ambassador for haircare. How come? Well, because her abundant brown hair, like ours, seeks Pro Fiber and its long-lasting, rejuvenating qualities. Who could better demonstrate the benefits of L’Oréal Professionnel’s newest innovation than … more »

Today is a wonderful occasion to thank you all. To say thank you for being part of our super cool community, for participating in our campaigns, for helping small and large brands to more notoriety, for co-creating with our partners, for being YOU. Coolbrandz was founded five years ago, on 11.11.11 to be precise. It started as a personal blog but was always destined to grow into Switzerland’s first influencer … more »

When I met the brilliant Laëtitia Berthoud it was the very first edition of my column “A table avec Amélie”. I was pretty nervous to be honest but this first lunch meeting promised to be wonderful. And so it was! A young lady came up to me, slender and elegant, with a bright smile, a chic hairstyle, and dressed in delicate pink. Everything perfectly fitted the beautiful box, which she … more »

There are encounters that mark more than others, even if they take a long time to be realized. We pushed back the date of our meeting, changed the location, then postponed again, but… here we are. We managed, despite our uber busy schedules, to meet… in person. Finally! My guest today is Taissa. She is a really nice girl and truly radiant in her coral dress. Her light blue eyes … more »