In the mood for Zurich! 14.10.17: mood Pop-up store at 25Hours Hotel Langstrasse

Posted on 11/10/2017 by Eileen Schuch
Pinterest
mood popup store 25hours hotel langstrasse joe sciacca

Finally! After the Lausanne based Swiss designer jewelry brand mood conquered Western Switzerland and Spain with its mood store in Barcelona, it is now Zurich’s turn to be put in a good mood! On 14th October 2017, for one day only, the mood rings are taking over the 25Hours Hotel Langstrasse in order to meet and greet their fans in the German speaking part of Switzerland.

Since 2004, mood, the label for interchangeable rings, proposes Swiss Design and playfulness in the form of jewelry that can be totally personalized. With a pop-up store in Zurich, the brand crosses the so-called Röstigraben for the first time and prepares the ground for its transition into the German speaking market. Where better to start from than Zurich, Switzerland’s economic and cultural metropolis!

For this premiere, mood chose the new 25Hours Hotel in Langstrasse, Zurich. The 25Hours hotel group is one of the most innovative regarding design. Although united by a common signature, each hotel is very individual; each one lively and belonging to the most popular locations in its city.

mood will show large parts of its collection: basics, seasonal creations, limited editions and pieces from its joaillerie line. Wedding bands, engagement rings, different materials and special creations such as rings engraved with finger prints, foot prints or your telephone number… steel, gold, silver, carbon, polymer, wood, diamonds… The choice of materials is vast; the possibilities for combining them and personalizing a ring to one’s desire are sheer limitless!

At 11:30 a media and blogger Get-Together is planned, to which you are cordially invited. If you would like to join and meet us there, you can register here >>>

About mood: Swiss Made Design since 2004

mood is a ring with an innovative design and a revolutionary concept: on the base ring, simply stick the “addon” of your choice. This ring-shaped centerpiece is interchangeable and gives the jewelry its own individual character. Manufactured in countless variants, it allows an infinite number of ring combinations. “Choose your mood”: this is the invitation to redesign your ring to your desire! The Lausanne based brand, which sells its rings through the website www.yourmood.net, has opened four mood stores since October 2015: Orbe, Martigny, last December in Barcelona and just a few months ago in Carouge, Geneva. Now mood wants to settle down in Zurich and is looking for a suitable home.

mood how-to

You can follow mood online here: Web, Facebook, Instagram.

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  1. Pingback: #xMas Calendar N° 2: in the mood for Christmas

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