Hublot Loves Football: Special Edition Big Bang Referee FIFA World Cup Russia

Posted on 08/07/2018 by Eileen Schuch
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Hublot BIG BANG Referee FIFA World Cup Russia 2018

Maybe you love football, maybe you don’t. Either way, there is absolutely no getting around the FIFA World Cup in Russia this year: shops, bars, the web… it is everywhere.

Here at Coolbrandz, we are fervent football fans. And, being multi-national, we always have a favorite team in the game. One absolute highlight, of course, was the match Switzerland : Costa Rica in Nizhny Novgorod which ended at 02 : 02 and allowed Switzerland to proceed to the round of 16.

What topped the excitement was that we got to see the live stream organized by Hublot at Les Voiles AND sip delicious Hennessy Cognac Cocktails at the same time. If you missed the action, check out this recap. It is a pleasure to watch!

Neither Switzerland nor Germany is in the game anymore. Time to say Goodbye… but France, England, Belgium and Croatia are still left to battle it out in this all European run for the prize.

Who is going to be World Champion 2018? We will see. Keep calm and drink Hennessy! That’s what we did. Following an invitation by Hublot who had teamed up with the Cognac brand to make the live broadcast of the decisive match for Switzerland as pleasurable as possible for guests… whatever the outcome!

So Ana and Nicole headed over to Les Voiles – a prime location for public viewing at the shores of Lake Geneva – to cheer our Nati. Must have helped because they made it through!

Sadly, no matter how many times we raised our (cocktail) glasses, the successful streak ended when the Swiss team then met Sweden.

Hublot BigBang Referee Les Voiles

 

Hublot, however, will continue to be part of the adventure until it culminates in the finals and beyond. For the third consecutive time, the Swiss watch manufacturer is a Branded Licensee of the FIFA World Cup and in this capacity, has created THE watch that every football fan craves: The Big Bang Referee 2018 FIFA World Cup Russia. The smartwatch instantly connects its wearer to what is happening during the match. A live transmission, so to speak. Hublot, as the official timekeeper of the FIFA World Cup, allows you with this innovation not only to follow every second of the games online or on TV but also to feel the pulse and the excitement of every match on your wrist.

“The Big Bang Referee 2018 FIFA World Cup Russia offers all the usual features of a smartwatch of course, but that’s not where Hublot has applied its innovation and audacity. It brings together everything that inspires the passion of football lovers! The FIFA World Cup is the Holy Grail of emotions for football fans, so just imagine what an object such as a watch that captures each and every one of its moments, its turning points, its stakes could suddenly represent? The football aficionados from among the brand’s friends have been waiting for this watch for a long time!”, says Hublot CEO Ricardo Guadalupe about the newest addition to the Big Bang series of outstanding timepieces.

FIFA wanted customized watches for the referees and so Hublot brought the “Referee”  to life. It is at once the must-have football watch and the Official FIFA Watch! Only 2018 pieces of this unique special edition were created. Collectors, there is no time to lose! If you want to get your hands on one of these stunning pieces, act now!

Hublot, known for its original collaborations and shaping the Zeitgeist, proves once more just how accurately it is following the ticking of our times. This year’s edition of the FIFA World Cup is the 21st since it kicked off in 1928. For the first time ever, the referees are supported by video assistance – rendered possible by the technological advancement of our digital world. 12 stadiums, 32 teams, 64 matches… and not one second of it all missed.

Philippe Le Floc’h, FIFA CCO, about Hublot’s newest innovation: “We are all very excited to witness another impressive milestone in FIFA’s relationship with Hublot. The launch of the Big Bang Referee 2018 FIFA World Cup Russia is a perfect illustration of Hublot’s ability to combine tradition, expert knowledge and innovation. The 2018 FIFA World Cup in Russia will provide the perfect platform for this amazing watch to showcase its full potential.” 

The most exciting phase of the competition starts now as four nations debate the winning podium. With the Big Bang Referee, you will not miss a single beat: it notifies you 15 minutes before a match starts, shows the attribution of yellow and red cards, player changes and vibrates every time a goal is scored. The dial displays game stats such as score, number of cards, names of goal-scorers, player substitutions and match time. Nice touch: a series of “fan” dials in the colors of each participating nation and the possibility to change the strap. If you had one of these much-coveted Hublot watches, which flag would its dial bear?

Hublot loves football…. and football loves Hublot

Since 2006, when Hublot became the sponsor of the Swiss national team, a first in the world of luxury, the watch brand’s own story and that of football are closely intertwined. Pelé, Maradona, Mourinho… well-known players from the most prestigious clubs like Benfica, Chelsea, Juventus, and Ajax belong to the Hublot family. From Europa League via Champions League to UEFA EURO, from FIFA Confederations Cup to FIFA World Cup, Hublot accompanied many major competitions and is now “FIFA Official Watch” and “FIFA Official Timekeeper” for this year’s World Cup. Its smart technology accompanies the referees in their observation and decision-making process. The electronic video assistance system connected to their watches follows all the trajectories of the ball and helps to determine if it did or did not entirely cross the goal line.

The match yesterday between Russia and Croatia was nerve-wracking. Did you see it? I would have wished for Russia, the host, to continue the adventure although I am excited for Croatia, of course, that they won. Well deserved, if you ask me. Now we are all excited for the semi-finals and finals. Who will be the successor to Germany? On 15th July we will know!

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