Iceland Trip with Luminox for launch of ICE-SAR Arctic Series 1000

Posted on 23/01/2021 by Eileen Schuch
Luminox ICE-SAR Swisswatch Iceland Search and Rescue Watch

Those of you who follow us in Social Media will have seen that earlier, I spent a couple of days in Iceland with Luminox. The reason: Luminox partnered with ICE-SAR, the Icelandic Search and Rescue Association and launched a special series of watches.

We got to participate in various rescue drills involving all the elements: Land, Air and Sea. To get a glimpse at how ICE-SAR works in the toughest conditions – rain, wind changing directions, freezing water, restricted visibility and darkness -was an amazing experience! I will detail the whole story for you in the next few days below.

We all know Iceland for its breathtaking landscapes and it is true, here you really can feel how closely connected the people are with nature. Although we did not get to see so much of the country in the short time we were there, we saw volcanos, drove across lava fields, along the coastline, got a taste of the freezing, salty sea, spotted some sheep who were roaming freely, visited Reykjavik and enjoyed some truly delicious food.

The absolute highlight, however, was the time we spent with the people from the Rescue Association. Starting with a press conference at the ICE-SAR training vessel in company of world record-holding polar expedition leader and Luminox ambassador Alex Hibbert, over a rescue drill on the water involving a spectacular ride on a boat with the cost guards and helicopters, to a visit of the shipwrecks at Grindavik on squads, to participating in the annual ICE-SAR conference with seasoned speakers such as Rick Stanton, a British cave diver involved in the incredible Cave Rescue in Thailand… this trip is simply unforgettable and I am impatient to tell you more!


Luminox ICE-SAR Swisswatch Iceland Search and Rescue Watch




  1. Pingback: 7 years coolbrandz, CHF 7000 worth of gifts – Thank You!

  2. Sì certo, mi piacerebbe andare in Islanda, trovo molto interessante e arricchente conoscere nuovi luoghi e incontrare persone di altre nazioni.

  3. Leider war ich noch nie in Island, es ist aber schon seit Jahren mein Traum einmal nach Island zu reisen. Ein fantastisches Land… was nicht ist kann ja noch kommen, träumen darf man ja 😉

  4. Leider habe ich das schöne Island noch nicht besucht,wäre aber nicht abgeneigt diese Insel zu besuchen♥️Frohe Weihnachten und vielen Dank das ich bei diesem Adventskalender Gewinnspiel dabei sein durfte

Post a Reply to valerie couturier

Your email is never published nor shared. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Install coolbrandz

add to home screen

Install the coolbrandz webapp
to your Home Screen.