Startup: bepure – 100% natural, vegan, crueltyfree, Ecocert labelled cosmetics

Posted on 27/01/2018 by Eileen Schuch
bepure founders

Coming home one day, I was welcomed by the most beautiful perfume emanating from a parcel I received. It sat on the sideboard and was labeled bepure.

The first thing I noticed when unwrapping, was the beautiful design of the bottles. They are made of high-quality violet glass, which blocks the entire spectrum of visible light except for the violet part. This delays the aging process initiated by visible light. The products can be kept a long time without losing their intense freshness. The color scheme of the labels is fantastic: shades of teal, grey, rose… it’s everything I love. The form of the bottles reminds of tinctures, with an à l’époque feel, but because of their puristic design they look very modern at the same time. The products they contain smell divine!

After having tested the cosmetics for some time, I can say that I am a total fan. Not only for the elegance, quality and benefits of the bepure products but also for business ethics of the brand. 100% natural, vegan, not tested on animals, all bepure products carry the ECOCERT label. Produced in Morocco and bottled in Switzerland, bepure combines sustainability with social responsibility. Fairtrade is a very important component in the bepure concept.

The founders Kathleen and Fabian know their production partners in Morocco personally and assure that the working conditions for their employees are fair and their wages paid. The collaboration with bepure secures jobs and fair pay for several Berber women. The oils are bottled and labeled in Winterthur in collaboration with the city’s work integration center.

bepure founders


You see, bepure is a wonderful startup on so many levels; their products a great gift that you can give to yourself or someone you love with a good conscience.

Among the products I received was the Intensive Daycare Face Oil. It contains only 100% pure natural oil, ZERO synthetic additives: argan, rose… for fresh, clean skin. Rose is said to have calming properties, particularly for sensitive skin. This face oil is meant to reduce redness and impurities leaving the skin smooth and matte. Redness is, in fact, a little problem I have, particularly around the nose, so this face oil was perfect for me. The wonderful side effect when applying it is that I can smell the pure, crisp perfume of rose for a long time, which has an uplifting effect.

Shine is also one of my little skin problems. On the forehead, the chin… Just a tiny little drop of this oil on every zone in the morning and maybe one to refresh throughout the day and you are good! I truly love this product. It is ultra feminine with its gentle touch of rose, very soothing and economical in the sense that you only need to apply very few daps in order to achieve a visible improvement on the zones in question. Of course, any kind of cosmetic can only treat the symptoms, the imperfections our skin displays are often rooted in stress, pollution, and nutrition. Eating cleaner and drinking more water, for example, can go a long way in the quest for a nicer skin.

bepure natural cosmetics

The second product I received is the Fresh Bodycare oil. Made from blackberry and lemon, it boasts vitamin C and fruit acids and has a detoxing, purifying effect. Just after your shower in the morning, massage it into your skin and it gives you a nice little zingy kick to the day. Mild apricot and sweet almond oil are combined with precious Argan oil, which contains a lot of natural vitamin E and antioxidants. It is meant to stimulate circulation and to reduce first signs of ageing.

A Repair Haircare made from 5 vegetable oils completed my trio of bepure products. I am going to say it like it is: I could sniff on that all day! Its wonderful aromas of cedar, lemon and rosemary are at the same time soothing and invigorating. Utterly lovely! And it came at the exact right time for me! My hair is quite long and heavy. Just before Christmas, it was also dry and stressed and I seriously considered cutting it. With a little twist in my haircare routine and appling a few drops of the bepure repair hair care to the roots and ends of my hair before washing, my hair now feels fuller, softer and has more grip.

I am delighted to have been given the opportunity to discover these fabulous products and can truly recommend this brand.




  1. Pingback: 6 years coolbrandz, CHF 6000 worth of gifts – Thank You!

  2. Bin auf der Suche nach veganen Pflegeprodukten und diese Linie sehr gerne ausprobieren und mich davon inspirieren zu lassen.

Post a Comment

Your email is never published nor shared. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Install coolbrandz

add to home screen

Install the coolbrandz webapp
to your Home Screen.