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Harmonie, Sensualité, Joie-Eclat : Valeur Absolue, le plus que parfum
Posted on 17/01/2017 by brand's voice
Valeur Absolue offers a new meaning to wearing perfume, by combining the pleasure of wearing it with the beneficial effects of natural active ingredients, which will enhance the essential emotions of well-being for the woman who wears it.
Valeur Absolue fragrances are, first and foremost, beautifully constructed and delicious perfumes, made from the highest quality ingredients. What makes them unique is the addition of essential oils, a beta-endorphin booster and oligo-elements. They are perfumes bursting with well-being.
Valeur Absolue is a range of three fine and distinctive fragrances – Harmonie, Sensualité and Joie-Eclat. As the names suggest, they are mood-related and each contains Areaumat Perpetua™, a natural extract of the Immortelle flower, which stimulates the release of beta-endorphins, known as ‘well-being’ molecules.
Different combinations of essential oils provide relaxing and revitalising effects and oligo-elements offer energising and stimulating qualities, all combined within exceptionally fine fragrance formulas.
Valeur Absolue has developed an entirely fresh and original style of fragrance, with a unique visible aspect to communicate the specific aspects of each fragrance, thus making the invisible visible in an ingenious way – in Harmonie, you will see amethyst, the symbol of harmony; in Sensualité, mother-of-pearl, the symbol of love and femininity; and in Joie-Eclat, encapsulated diamond powder, the symbol of sparkle.
Valeur Absolue, why this name?
Bénédicte Foucart, President and CEO: “Valeur Absolue is a name that implies something that is absolutely essential and ultimately worthy. It illustrates our brand philosophy and our link with the time-honoured art of perfumery.
Personally, and particularly after working at the fragrance development company, I have always thought the essential element of a perfume should be found in the inside of the bottle, in its essence, and that the fragrance industry should focus much more on this marvellous aspect.
Over the past few years, we have seen many perfume launches, so called ‘bling bling’ or flashy, for which there has been a huge amount of energy and money invested in the external aspects of the product.
Our name, Valeur Absolue, represents the promise that we remain true to the real ‘essence’ of the perfume, that our products are, first and foremost, exceptional perfumes made from the best ingredients, all selected with great care, and that we invest significantly more time and money to what’s inside the bottle.
The name is also evocative of the consumer, this multi-faceted woman of the 21st century, searching for the absolute. A multi-talented woman aiming to express herself multi-dimensionally, whilst always remaining true to herself, to who she really is and to her own deep values and self-worth… This quest for the absolute never stops and is different for every woman, but it’s the common denominator for all women who have dreams and who have a strong belief that « the future belongs to those who believe in the beauty of their dreams ». (Eleanor Roosevelt)
Valeur Absolue Harmonie
Valeur Absolue Harmonie is a soothing perfume with floral, musky and amber notes. Calming notes of néroli bigarade and Earl Grey tea blend harmoniously with the softness of woody notes and the fullness of vanilla.
Added to this beautiful fragrance are high quality essential oils of bergamot and orange flower, both offering relaxing effects, while potassium and manganese provide energising qualities. Areaumat Perpetua™ stimulates the release of beta-endorphins and finally, semi-precious amethyst stones, the symbol of harmony, are encompassed within the perfume, as a visible indicator of the unique attributes of Valeur Absolue Harmonie.
For Marie-Aude Bluche, Fragrance Development Director at Firmenich, Harmonie is “like wrapping a cashmere shawl around you. It acts just like a cocoon. And with the addition of Earl Grey tea, it’s evocative of the calming ritual of taking tea.”
Valeur Absolue Sensualité
A delightful perfume, with floral, woody and musky notes, Valeur Absolue Sensualité was created around the femininity of Rose de Mai and the exotic sensuality of white flowers. Soft tones of cedar wood are combined with a mysterious blend of amber and musk.
Valeur Absolue Sensualité is “super-feminine, super-bright with a very luminous sensuality. It’s all about curves and light, sensual shapes. We created it with flowers that would reflect the curves of a woman,” explains Marie-Aude Bluche.
With high quality essential oils of Rose de Mai and white jasmine, Valeur Absolue Sensualité contains active minerals of potassium and calcium, known for their stimulating qualities, plus Areaumat Perpetua™ to stimulate the release of beta-endorphins. Mother-of-pearl, the symbol of love and femininity, is enveloped into the fragrance, as the visible sign of its intoxicating sensuality.
Valeur Absolue Joie-Eclat
Valeur Absolue Joie-Eclat is a sparkling and uplifting composition combining the freshness of tangerine and green cardamom. Fine vetiver and tuberose give a remarkable trail to this perfume, so the perfume lingers beautifully all day long. “Valeur Absolue Joie-Eclat is exceptionally sparkling and fizzy,” says Marie-Aude Bluche, “like a constantly replenished glass of champagne.”
Valeur Absolue Joie-Eclat is enriched with high quality essential oils of grapefruit and vetiver, which offer revitalising effects, plus active minerals of potassium and magnesium, known for their energising qualities. Areaumat Perpetua™ stimulates the release of beta-endorphins and, as a visible hint of the sparkle of Valeur Absolue Joie-Eclat, encapsulated diamond powder has been incorporated, the first time it has been used in a perfume.
Available at Bon Génie and from www.ValeurAbsolue.com.
Price : CHF 85.- (EUR 75.-) for 45ml, CHF 105.- (EUR 120.-) for 90ml
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