In the mood for L.O.V.E.

Posted on 27/01/2018 by Eileen Schuch
swiss made jewellery mood diamonds

Coolbrandz is friends with mood, the fun & fabulous jewellery made in Switzerland, you know it. What we also know is: the 14th February is the day that is symbolic for love.
For Valentine’s Day, jewellery is always a good idea. Although, of course, showing love and showering the person you love with attention and gifts shouldn’t be a question of just one day. Still, Valentine’s is a popular occasion for lovers to celebrate… the anticipation, the dressing up, the dinners, the romance. If you are in love it can be magical!

I also think the magic is not in receiving, but in giving. A small present, or even a symbolic gift, be it a card, or a lipstick kiss on the bathroom mirror, the smile it puts on the receiver’s face is priceless; any day of the year! In the end, it is the gesture that counts. A little something that says I love you. And, I hope you agree: any occasion to celebrate love and life is a good one!

If you are looking for a physical gift for yourself or your beloved, no other occasion says JEWELLERY! like Valentine’s Day. But that is just once a year. What about all the other days? Would it not be super cool if you had a ring whose allure you could change in summer? A piece of jewellery that you can personalise and adapt as you go along… something that helps you express your feelings, show the many facets of your personality or shine the light on a special occasion.

Well, mood is such a piece of jewellery. It can be precious, sweet, fun or crazy. You decide. And it is a gift that keeps on giving because you can add pieces over time.

Mood is a gift that both men and women will enjoy. It is unisex in the sense that the base ring is androgynous and very puristic. You can choose from different sizes and materials. Depending on the person who wears it and their mood, it can adopt a feminine or masculine allure by the addon, the middle piece. See below just how versatile this Bijoux is.

About mood: Swiss Made Design since 2004

mood is a ring with an innovative design and a revolutionary concept: on the base ring, simply stick the “addon” of your choice. This ring-shaped centrepiece is interchangeable and gives the jewellery its own individual character. Manufactured in countless variants, it allows an infinite number of ring combinations. “Choose your mood”: this is the invitation to redesign your ring to your desire! The Lausanne based brand, which sells its rings through the website, has opened four mood stores since October 2015: Orbe, Martigny, last December in Barcelona and just a few months ago in Carouge, Geneva. Just recently mood organised their first popup-store in Zurich. Below a graphic that shows how it works.

mood how-to





  1. Pingback: 6 years coolbrandz, CHF 6000 worth of gifts – Thank You!

  2. I love Mood rings they are very special. It will be great if I win this one, I would enjoy it every day!

  3. j’aime beaucoup l’idée de pouvoir changer l’addon au grés de mes envies, de mon humeur et des saisons 😉

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