In the mood for L.O.V.E.

Posted on 10/02/2019 by Eileen Schuch
swiss made jewellery mood diamonds

Coolbrandz is friends with mood, the cool and fun brand of Swiss-made jewellery, you know it. What we also know is: the 14th February is the day that is symbolic for love.

For Valentine’s Day, jewellery is always a good idea. Although, of course, showing love and showering the person you love with attention and gifts shouldn’t be a question of just one day. Still, Valentine’s is a popular occasion for lovers to celebrate… the anticipation, the dressing up, the dinners, the romance. If you are in love it can be magical!

I also think the magic is not in receiving, but in giving. A small present, or even a symbolic gift, be it a card, or a lipstick kiss on the bathroom mirror, the smile it puts on the receiver’s face is priceless; any day of the year! In the end, it is the gesture that counts. A little something that says I love you. And, I hope you agree: any occasion to celebrate love and life is a good one!

If you are looking for a physical gift for yourself or your beloved, no other occasion says JEWELLERY! like Valentine’s Day. But that is just once a year. What about all the other days? Would it not be super cool if you had a ring whose allure you could change in spring, summer, autumn and winter? A piece of jewellery that you can personalise and adapt as you go along… something that helps you express your feelings, show the many facets of your personality or shine the light on a special occasion.

Well, mood is such a piece of jewellery. It can be precious, sweet, fun or crazy. You decide. And it is a gift that keeps on giving because you can add pieces over time.

Mood is a gift that both men and women will enjoy. It is unisex in the sense that the base ring is androgynous and very puristic. You can choose from different sizes and materials. Depending on the person who wears it and their mood, it can adopt a feminine or masculine allure by the addon, the middle piece. See below just how versatile this Bijoux is.



For Valentine’s Day – and beyond – mood always creates a special collection. This year, it is entitled “Je t’aime!” and is particularly sweet. You will find a set of 3 medium addons, for example, at a special price. It contains one silver medium “to infinity” addon and two aluminium addons in the colour you wish. Or maybe you want to make it extra extra special and set a precious stone on your silver addon – because, you know what they say: “Diamonds are a girl’s best friend”! 😉 The creme de la creme, I guess, is the “Passionnément” 9K Rose Gold addon, set with a 1.6mm diamond and satin finish.

But mood would not be mood if they hadn’t thought of you single people! With a little twinkle in the eye, they created a special addon. “Bref, je suis célibataire!” is the perfect statement ring for the oh so lovey-dovey V-Day in case you are single. And if you don’t want to be just that any longer, why not have your mobile number engraved in your addon. Who knows, you may meet someone you would like to give it to! In any case, we wish all of you lovebirds out there a wonderful Valentines Day, love to infinity and beyond. And to those still seeking we wish to find their perfect match.


Mood Valentines Collection



About mood: Swiss Made Design since 2004

mood is a ring with an innovative design and a revolutionary concept: on the base ring, simply stick the “addon” of your choice. This ring-shaped centrepiece is interchangeable and gives the jewellery its own individual character. Manufactured in countless variants, it allows an infinite number of ring combinations. “Choose your mood”: this is the invitation to redesign your ring to your desire! The Lausanne based brand, which sells its rings through the website, has opened five mood stores since October 2015: Orbe, Martigny, Carouge, Geneva, Zurich and Barcelona. Below a graphic that shows how it works.

mood how-to





  1. Pingback: This Valentine’s Day: Love yourself, love the planet – Shop Local!

  2. Pingback: 6 years coolbrandz, CHF 6000 worth of gifts – Thank You!

  3. I love Mood rings they are very special. It will be great if I win this one, I would enjoy it every day!

  4. j’aime beaucoup l’idée de pouvoir changer l’addon au grés de mes envies, de mon humeur et des saisons 😉

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