Eva Green, the new ambassador for Pro Fiber by L’Oréal Professionnel

Posted on 04/01/2018 by Eileen Schuch

Eva Green, the former Bond girl, stretches her femme fatal image to split ends and hair in distress. Coming soon in the next cinematic gem by Tim Burton, she has been elected by L’Oréal Professional as an ambassador for haircare. How come? Well, because her abundant brown hair, like ours, seeks Pro Fiber and its long-lasting, rejuvenating qualities. Who could better demonstrate the benefits of L’Oréal Professionnel’s newest innovation than an actress whose hair is often the very reason we attach to the roles she plays?

Why Eva Green?

Everybody knows how much healthy, beautiful hair is a sensitive point in the world of films. But why Eva? Think of «Dark Shadows» by Tim Burton, where she reveals her blonde hair in a trashy Barbie spirit, or recall «White Bird in a Blizzard» by Gregg Araki where she wears a fringe. For the actress, every detail counts, and it turns out that the detail of the hairstyle demotes her ability to enter in character.

Being sensitive to show off very healthy hair, she turns to the professional hair care expertise of Pro Fiber: “As an actress, hair is so important”, says Eva Green. “It is essential to maintain an extremely close relationship with your hairdresser. Together, we create the different looks. My hairdresser uses the leading hair products by L’Oréal Professionnel. I’m really excited to be part of this new adventure.”

To summarize: she is beautiful and her long, thick hair is genuinely enviable – it requires very special attention. L’Oréal Professionnel has charmed Eva Green and us equally.

We had the new range in campaign lately and bloggers all over Switzerland have tested the service in the salon – where it all starts – and then continued the routine at home.

Here is a series of videos describing the effects of Pro Fiber:



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