Lakeside mood: eye-to-eye with a world champion

Posted on 23/05/2018 by Eileen Schuch
Sébastien Buemi Influencer Ambassador Mood

On Sunday, the 10th June, a Formula E race will take place in Zurich, and of course, professional race driver and mood ambassador Sébastien Buemi will participate! To celebrate the occasion, mood invites you to an evening event on Thursday, 7th June from 18:30 at Lake Side, one of Zurich’s hotspots, in the presence of the Formula E World Champion.

This will be an event that you should not miss because there is one more special surprise: Sébastien Buemi will gift two guests with passes allowing them to visit the paddock on Saturday morning!

The first Swiss Formula E race will take place on 10th June on a 2.46 km long track. This is the first time that a loop race is organized in Switzerland since the ban in 1955 that was the consequence of a major accident at Le Mans.

Sébastien Buemi, who can prove his talent on Swiss soil for the first time, will, of course, be the attraction of the weekend. To mark the occasion, mood invites you to come to the party at Lake Side and to spend an unforgettable moment with the Formula E World Champion. This evening could also be a premiere for some of the guests! You can try to win the two passes to visit the paddock and the Renault team, accompanied by the Swiss racer, who will personally hand over the gifts at the event on Thursday. So be sure to attend! Only Sébastien can give out the valuable passes!

If you would like to enter the competition and a chance to get a glimpse behind the scenes of a fabulous sports event with the Swiss World Champion as your guide, be sure to check mood’s social channels: Facebook, Instagram.

We have a limited number of invitations for the event on Thursday. If you are interested and would like to be part of it, subscribe by clicking on the “GET AN INVITE” button below. We will reach out to everyone in due time.

Sébastien Buemi Influencer Ambassador Mood


Who is: Sébastien Buemi? Swiss racing driver, influencer, ambassador… Zoom

Sébastien Buemi was born on 31st October 1988 in Aigle, in the canton of Vaud. Drawn to motor sports from a very early age, he soon felt very much at ease behind the steering wheel of his racing cars. After scooping the Swiss and European kart racing championships, he went on to take second in the Formula BMW world championship in 2005. He caught the eye of the Red Bull team who got him to make his Formula 3 Euroseries debut in the following year. His dazzling ascent continued until he succeeded in his ambitions to drive in Formula 1 for Toro Rosso in 2009. It was to mark the start of a new life. In 2012, he embarked upon endurance racing with the Toyota team. At the same time, Renault e.dams sat him behind the wheel in the brand new Formula E championship. He then became world champion of the category in 2015 and scooped the title again in 2016. Sébastien Buemi is currently the most successful driver in the series’ history with more wins, more poles, the fastest laps and points than any other driver in the series.

Formula E, kesako?

Formula E is short for Electric Street Racing Series, officially the FIA Formula E Championship. It is a class of auto racing that uses only electric-powered cars. Ten teams of two drivers each battle against each other on temporary city-center street circuits that are approximately 2 to 3.4 km long. The race lasts for approximately 50 minutes, including one mandatory pit stop to change cars. In race mode the maximum power of the competing e-cars is restricted to 170 kW. Just to stress this point and how very much in line with the times the Formula E is: it is ELECTRIC cars that are racing! What’s more: fans can vote for their favorite driver via Social Media to give them an extra power boost. How cool is that!

And fans love Sébastien! He is such a charismatic, nice person. One more ambassador for the Suissitude, that is so representative for our beloved Helvetia! Humility, passion, perseverance, precision and TOP performance… Voilà!

Sébastien Buemi: mood ambassador

It does not come as much of a surprise that the paths of Sébastien and mood were crossing at some stage. They officially announced their partnership at the beginning of 2017. The new ambassador will help spread the word about the mood brand on the international circuit. The ex-Formula 1 driver, for his part, really identified with the brand, literally falling under the spell of the ‘full carbon’ model for its androgynous, futuristic, no-frills design representing the brand’s DNA.

Two special collections were elaborated in Sébastien’s honor. His choice makes perfect sense seen the material’s widespread use in the racing cars he drives. His fascination with the model was vital for mood, given the company’s desire to work only with celebrities who are fully cognizant of its work and specific Swiss know-how. Mood is delighted to embark on a new adventure alongside an ambassador who will bring the brand great international awareness.

“Mood is a highly innovative Swiss ring brand that lets you change the color and material according to your mood. I immediately fell in love with the concept and am delighted to embark on this partnership with mood. We share the same values and I’m very happy to wear the ring on and off the track.” Sébastien Buemi

Special collection Sébastien Buemi Formule E 

To launch this collaboration, two collections were created in collaboration with Sébastien. The first is a limited edition of individually numbered pieces that consist of parts of the car in which the Swiss driver became Formula E world champion. Each ring is unique, comprising a carbon construction. Although all pieces present an authentic, original, futuristic design, they each vary in some detail. Some addons are solid black, the color of carbon, while others sport the colorful Formula E stickers of the Renault e.dams team. A little piece of the ultra-elite racing world at your fingertips!

Special collection Silver Argent MARK-1 Sébastien Buemi

The second collection is an unlimited edition of addons crafted in silver and engraved to resemble two drops of water clinging to a tire, but not just any old tire! It was designed to replicate the exact profile of the tires on Sébastien Buemi’s car. Made using the lost wax procedure, each ring bears the traces and irregularities specific to this technique in a procedure that makes every piece even more unique. The highly masculine, sophisticated design of this addon is certain to be a big success with many a racing fan. Available on a standard or black base, the ring is perfect for a masculine clientele.



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