Tserkov Designer Fashion Boutique Zurich

Posted on 21/01/2018 by Eileen Schuch

Fashion hunters and cool scouts this is for you: Tserkov recently opened a brand new boutique at Storchengasse 21, featuring select designer labels. You will find creations by big names such Vivienne Westwood, Elie Saab and Alexander Wang, but also newcomers to the arena of designer clothes and accessories like Zeus & Dione, Charlotte Simon und Paula Mendoza.

Tserkov is a fashion startup, backed by Lascaris Investment Group, which designs and builds its own concepts stores. Two of them exist already: one in Mykonos and now – taddaaah – all shiny and new, one in Zurich, too.

The small boutique is intimate and refined, its interior minimalistic and fresh, whispering “high end” in hushed tones of cream, white and gold. Individual pieces are put in scene on ample displays, select items of jewelry behind glass signaling “no touchy, unless you are worthy of me belonging to you.”

And OMG! do you want to be worthy! My eyes singled out a stunning piece of arm candy by Paula Mendoza. Hallelujah, I must have it! And on the shoe front, a stunning pair of blue, peacock feather ornamented heels captured my attention.

I was there on the Wednesday night before the official opening party the following Thursday and the small welcoming ceremony was followed by a private dinner at the opulent Park Hyatt. Heads up to the event organizers at this point – from the plateau with Mini Moet at the reception to the way of locomotion from the store to the hotel (Ferrari!!!) and the dinner at Onyx – spot on and to the image of Tserkov: unconventional and individual.

The Tserkov team is a cool crowd with Andreas Menelaou heading the team as Fashion Director. I loved chatting with Demetris Martides, their Visual Merchandiser, with whom I have in common to have studied and lived in “up north” England for quite a stretch of our lives, and Martina Canevari, their buyer, who was seated next to me at the dinner table and who revealed to be a foodie, too. Heads up to this girl for her singular tastes, both in fashion and food!

The discussions we had were passionate, the Champagne plenty, the dinner table outstandingly beautiful, the guests colorful, the food succulent and so I enjoyed the evening very much.

I am already looking forward to catch up with the gang in Berlin where their Ops office is based when I will be at re:publica in May.

Here is where you can find Tserkov in Switzerland:  Storchengasse 21, 8001 Zurich – and online: Web, Facebook, Instagram.



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