Author: Tag Heuer

TAG Heuer is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones. TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname. Since then, TAG Heuer is striving to push the boundaries further, inventing timepieces for those who love to defy convention. Through technical expertise TAG Heuer achieves extreme accuracy, particularly in the creation of exceptional chronographs. Under the leadership of Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, the new models, including the connected watch, reveal a new dynamism: faster lead times and developments, and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. The slogan #DontCrackUnderPressure is much more than an affirmation: it is a state of mind.

Tag Heuer Monaco Limited Edition New York

Di corsa attraverso la storia: TAG Heuer presenta la terza edizione limitata del Monaco in un evento esclusivo a New York

TAG Heuer ha presentato la terza di cinque edizioni limitate del Monaco realizzate in occasione del 50o anniversario dell’iconico segnatempo. La terza edizione limitata, che segue il primo segnatempo (edizione anni ʽ70) presentato durante il Gran Premio di Formula 1 di Monaco e il secondo segnatempo (edizione anni ʽ80) presentato a Le Mans, è dedicata agli anni ʽ90. L’esclusivo evento di presentazione ha avuto luogo a New York. Tra gli … more »

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