Nestlé Fitness has reformulated its recipe – 30% less sugar

You have participated in our WoM campaign for Nestlé FITNESS cereals and we would like to thank you. We hope that you enjoyed tasting the cereals and sharing your product experience with friends! In order to be able to better evaluate the campaign, we would like to ask you a couple of questions. Please be so kind as to give us a few minutes of your time and reply to this survey.

Among all campaign participants who provide a feedback about their product experience with Nestlé, we will draw the winner of a wellness voucher in the value of ca. CHF 200.-!

We like to thank you in advance for your participation and look forward to your feedback!

More wheat and rice and less sugar: the right recipe

When Nestle decided to reduce the sugar content of its FITNESS cereals, the challenge was eminent. If no compromise was to be made regarding the taste, a solution had to be found. Following extensive testing, the new recipe was born. Lower on sugar, higher on integral wheat and rice. The result? The cereals are still just as delicious, but with less sugar – and all that without the addition of any sweeteners! Thank you, Nestlé!

The opinion of 400 women

To approve the recipe, Nestlé let 400 women taste the new cereals. The results show: they are convinced by the new formula! Consumers are satisfied and can now enjoy a 100% delicious breakfast without feeling guilty!

Consider skipping breakfast? That is not a good idea! The crispy, delicious Nestlé FITNESS cereals with wholegrain are the best ally to avoid snacking and weight gain. In addition, the fibers facilitate digestion and contribute to intestinal harmony! So, let’s fill our bowls with these delicious cereals and start the day feeling great! We recommend enjoying for breakfast one portion of Nestlé Fitness cereals, accompanied by a protein source, like milk, and fruits.