25Hours Hotel Zurich West

25Hours Hotel Zurich West, an urban pearl!

Tired of too ordinary hotels, mundane rooms and conventional service? Within the district of Zurich West, only a few steps from the Swiss Prime Tower and a multiplex cinema, you’ll find a hotel that made artistic detail its credo and draws inspiration from design. By tram, you’re just minutes from the heart of the city. … more »


Michel Couture

Michel – Swiss Men Couture with a British Touch

Looking for a chic masculine look? Check out Michel Couture, devoted to men’s ready-to-wear fashion, with clothing and accessories to dress with twisted Swiss refinement, a slight British Touch and state-of-the-art Street style. Michel stands out – with its inspiration drawn from London streets, clearly displaying a penchant for a chic but relaxed mixed look. … more »


Brappz: turns the bra strap into a fashion accessory

A dress that could do with merchandising up a little? A chignon that looks all too prim and proper? Sneakers that are lying lifeless in a corner? Brappz peps up any boring outfit and breathes life in your personal style. Colorful, fun and super soft, Brappz sets accents and provides a perfect playground for you … more »


Peps up your drinks: Mister PepUp

Who has never dreamed of being a James Bond spy, trendy and discreet, with a revolver in his hand and a flask in his pocket! With Mister PepUp the flask gets a modern twist and becomes a statement. With its flexible, practical packaging, it fits easily into any jeans or jacket pocket. Using the latest … more »


Christmas Calendar: Beauty Give Away

So, what’s behind the third little door today? If you have not clicked on our xMas calendar yet, hurry! We have put in one Special Edition Kérastase Elixir Ultime by Jade Jagger for you. Jade Jagger and Kérastase have combined forces to bring you a one of a kind, versatile beautifying treatment. Elixir Ultime is … more »


KOR Water: clever bottle design for going easy on the environment

Some time ago one of the girls in our coolbrander community drew my attention to this company – KOR Water – saying that she loved the idea behind it and the cute bottles they produce. I am always happy to receive feedback from members of our community about stuff that they find cool. So I … more »

Lift-Discussion with Venkatesh Rao, Noah Raford and Konstantina Zoehrer-(C) liftconferencephotos

Make Innovation Happen: Lift, the leading conference on digital innovation

For the eighth consecutive year, Lift attracts high-level speakers, exceptional thinkers and innovation pioneers to explore the current trends in technology. Over a thousand participants from 30 countries will meet to anticipate the future and turn innovation into opportunities. Over 20 high-profile speakers, professionals from organizations such as Wipro, MIT Media Lab, Etsy, Arduino and … more »


Design on the shores of Lake Geneva, with Le Corbusier!

Having Le Corbusier as a client? That is something quite extraordinary! This famous architect, who was largely implied in shaping modernity, would have 125 years today. Despite him having a reputation of being demanding, he would surely have embraced the sixteen original design objects that are on exhibition until 29th August in the iconic Villa … more »


Gold rush in the Swiss Alps or how Numéro10 created cool buzz for Crans-Montana

The advertising agency Numéro10 is well known for their successful, often hilarious campaigns: from turbo sleep to Gatorade, the spirited team working with Gilles Aeby create exciting and sustainable campaigns with their own special flair. If you knock at the door of Numéro10, buzz is guaranteed! And quite often that is as precious as gold… … more »



Estival magic at jewellery boutique Adler

Passionate about art, this summer Maison Adler has invited the artists Catherine Farge and Dominique Rossborough into its shops in both Geneva and Gstaad. Exhibiting in the Geneva store, Catherine Farge, a talented glassblower combines glass and wood in a sort of aerial dance creating a truly spectacular result. Rich colours, contrasting textures. Having learned … more »


Touch me! Cool design by Russell Hobbs.

Touch technologies are all the rage! From mobile phones to home wares, touch technology is everywhere, gone are the days of buttons, we now live in a world where all modern appliances can be controlled simply by touch. Always at the forefront of design and technology, Russell Hobbs latest range, Steel Touch, has entered the … more »


CharacterStation.com brings cool Designer Toys to Switzerland!

CharacterStation.com has been a pioneer in the sale, distribution and promotion of Designers’ Toys and Urban Vinyl in Switzerland for over 7 years. The toys are either designed or customised by artists working in the field of urban culture and made available in a series of limited editions. Thus, world-renowned graphic designers, stylists, web designers, … more »


It’s Graphic: The New FREITAG Mac Air® Sleeve!

Whether a truck trucks through the Arizona desert to pick up tons of hot chillis in Mexico, or a truck trucks to Spain to get some sweet strawberries for Zurich’s Gold Coast coasters, it’s always homesick for its own, safe and comfortable garage. There, after a long day of hard trucking, it can shift down, … more »


Swatch & Mathieu Mercier: a cool kaleidoscope of creativity and style

A profound appreciation for contemporary art’s endless innovations has long-since been part of the Swatch ethos. Since as far back as the mid-1980s, when the iconic Swiss watch and jewellery maker first began to collaborate with established and emerging visual artists from around the world, the resulting special collections, limited edition designs and one-off time … more »


Wanted: The coolest PR picture 2012

Dear agency friends in our coolbrands crowd this flash info is for you! news aktuell and trade magazine „persönlich“ take their PR Picture Awards to the next round and are looking for the most exiting, the most original, the most successful – in short – the coolest PR motif 2012. Wanted are the best images … more »



Music legend Moby meets Swatch: maximum style and fun guaranteed!

Embracing and incorporating the coolest ideas from the most interesting artists is absolutely integral to the Swatch ethos. This long-established belief in creative collaboration has seen the iconic Swiss watch and jewellery maker regularly join forces with a carefully curated selection of established and emerging artists – whom work across wide-ranging visual or sonic disciplines … more »


A young internet video company that is So Money!

I met Avik and Jon at my first ever Brits in Business event in April this year where they presented their company to an amazed public: two finance guys that quit their highflying jobs to do what again? Yeah, that’s right! Left their banking careers to “do video”. It’s a story quite to my taste … more »


New at The Square in Geneva: Côtelette, it’s like Colette only with steaks!

Until 28th April 2012, the pop-up store The Square becomes a luxurious butcher’s shop and welcomes more than thirty artists, creators, and all sorts of brands presenting their unique creations based on the theme of steak. The Square organizes a concept store inspired by the famous store “Colette” in Paris. This boutique is a “hype” … more »

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